Luis Avila, President

Luis was born in Miami Beach, Florida in 1966. He is the oldest of three siblings born to parents Manolo and Aurora. Having always lived in Miami he developed a passion for boating at an early age. By the time he was 12 years old, his father had bought him his first project boat. Aside from repairing boats he also helped his father at the family paint store. Luis’ parents immigrated from Cuba when they were young and worked very hard to be able to offer their children a good life. As a child his parents instilled in him the importance of hard work and perseverance. By the time Luis graduated from High School, he had completely overhauled 4 boats and he was ready to move on to the next phase. His father helped him establish Concept Boats and in May of 1986, the business was incorporated in the state of Florida. The first Concept model was a 17’ Ski boat with a single engine. Today our repertoire includes 7 models ranging from 23’ to 44’. Almost 25 years later he remains the sole proprietor of the business and he maintains the same work ethic that has gotten him to this point. Luis takes pride in his relationship with his employees, many of whom have been with him for over 10 years. To this day he works right along with them and he sets the example for the high quality of work we are known for. He offers his customers a one on one relationship and the ability to contact him directly. Luis is very devoted, and strives to maintain long term relationships with his Concept friends, employees, and customers for years to come.

Anay Santos, Comptroller

Anay has been part of the Concept Team for over eight years. During this time she has worked as a purchasing agent, handling all the administrative duties, as well as payroll, accounts receivable and payable. She is very dedicated and always strives to put her best effort forward in every task she takes on. Organization, attention to detail and good communication skills are a few of her strong suits. Anay is an integral part of the team with over 13 years of managerial experience. She is bilingual, types 80 wpm and works with QuickBooks Enterprise and other versions of QuickBooks as well as Microsoft Office programs.


Susan Patterson, VP Sales & Marketing

Susan has served 30 years in the boat business as manufacturer’s representative for Chris Craft International, Jefferson Yachts Marlago line & Myco Trailers. She has been involved with all segments of boat and trailer sales. From ownership of a yacht brokerage to road warrior in the Eastern USA coordinating a dealer network. She has been employed by Concept Boats for 14 years in development & sales administration functions in the past; she now will manage government sales. Susan will bring a strong strategic acumen arm to this project with the ultimate qualities to organize, help personnel and report all activity to the Government. Her “can do” attitude and creative drive pushes whatever team she is working with to success. She always strives for the highest levels of integrity and professionalism, her ethics & loyalty are second to none.