Luis Avila, President
Born in Miami to Cuban immigrant parents, Luis has always looked at the world from the bow of a boat. From his parents, he acquired a strong work ethic, but his deep-rooted passion for boating has also fueled his success. At the age of 12, his father presented him with an exciting prospect — his first project boat. He began repairing boats and honing his skills at the family’s paint shop. By the time Luis graduated high school, he had completely overhauled four boats.
With his father’s support, Luis launched Concept Boats in 1986 and crafted the first-ever Concept — a 17′ ski boat with a single engine. Today, the Concept Repertoire includes eight models ranging from 20′ to 44’, a testament to Luis’ vision and dedication. After 31 years, Luis remains the captain of his business, working alongside his long-standing staff, building relationships with customers, and setting the standard for excellence.