Company

Versatility at the Helm
Excellence at the Core

For over 30 years now, Concept Boats has been manufacturing powerboats that are as versatile as they are sleek. As a Miami-based family business, we build with a commitment to craftsmanship—all reflected in our unparalleled performance, durable construction, and signature custom graphics. We craft with flexibility in mind, customizing features to suit your style.

Our innovative materials and inventive designs have cemented our reputation as a leader in the industry. In just the past three decades, we have gone from manufacturing five boats per year to just over 100. But even as we continue to grow, we remain as committed as ever to our attention to detail. From our angler-friendly flats to our high-performance racers, a Concept Boat is built to last.

Meet the Concept Boats Family

Luis Avila, President

Born in Miami to Cuban immigrant parents, Luis has always looked at the world from the bow of a boat. From his parents, he acquired a strong work ethic, but his deep-rooted passion for boating has also fueled his success. At the age of 12, his father presented him with an exciting prospect — his first project boat. He began repairing boats and honing his skills at the family’s paint shop. By the time Luis graduated high school, he had completely overhauled four boats.

With his father’s support, Luis launched Concept Boats in 1986 and crafted the first-ever Concept — a 17′ ski boat with a single engine. Today, the Concept repertoire includes seven models ranging from 23′ to 44’, a testament to Luis’ vision and dedication. After 31 years, Luis remains the captain of his business, working alongside his long-standing staff, building relationships with customers, and setting the standard for excellence.

Anay Santos, Controller

Anay has been an integral part of the Concept team for nearly a decade. Some say she’s the glue that holds it all together. She brings over a decade of managerial experience to her position—serving as a purchasing agent, managing accounting, and handling all the administrative duties. Highly organized with impeccable attention to detail, Anay is a true asset to the business.

Susan Patterson, VP Sales & Marketing

With 30 years of experience as a manufacturer’s representative for Chris Craft International, Marlago by Jefferson Yachts, and Myco Trailers, Susan is a seasoned professional. Her versatile expertise ranges from ownership of a yacht brokerage to coordinating a dealer network in the Eastern USA. At Concept, Susan has dedicated 20 years in development and sales administration. Susan brings a strong strategic acumen arm to this recent endeavor. With her can-do attitude and unwavering loyalty, she drives her team to success.

Eric Avila

From as far back as he can remember, Eric has been living and breathing boats. Born into the family business, Eric developed a deep appreciation for the craft early on. At the age of 17, Eric began working full-time at Concept, learning everything he knows from his father. Eric is a natural problem solver, tackling each task at hand with the utmost skill, diligence and foresight. But above all, he’s a people person, always striving to provide the best possible service, making customers feel like family.

Chris Box, Director of Sales & Quality Control

Growing up in Western Australia, Chris would find any excuse just to be out on the water. It was only a matter of time until the boating lifestyle shaped his career path. Chris first joined Concept as an international dealer in 2011 before making the move to our Miami facility. With over 15 years of hands-on sales experience and product knowledge, he was a perfect fit. His competitive nature, love of boats, and experience on the water make him a valuable asset to the Concept team.

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